Here to help consumers make sense of an ever-changing marketplace with ways to save money, shop smart and stay up to date with what’s happening in marketing!
Back to School 2020: PREPARE for the unknown with these $ales3 min read This back to school season comes with lots of uncertainty, not only in terms of where students will be learning this fall, but also in terms of what to buy to prepare for the uncertainty. So far,...
Here's Why You May Be Spending More After Quarantine3 min read From April to May, retail sales increased by 17.7%, although from last year, they are still down by 6.1%. As retailers are coming out of this pandemic, many are being forced to focus on their online...
Ways to Spend Fourth of July This Year3 min read This year has been anything but normal. We’ve already experienced Easter in quarantine, but now we’re about to experience the 4th of July under social distancing circumstances. Easter gatherings, however, cannot begin...
Check out Consumer $ense on YouTube at Dr. Audrey Guskey.
We feature money-saving tips, new retail and product trends, innovative technology, and updates on all things trending in the marketplace!
Dr. Audrey Guskey | Consumer Trends Expert
We are all itching for better service. We are paying a high price for services, yet we feel we don’t get our money’s worth. We don’t get the service we deserve. So how do we get companies to indulge us with special VIP treatment? If you are itching for better service – HELP YOURSELF! Use this book’s Service Rules and scratch that consumer itch to get satisfaction!
Itching for Better Service? HELP YOURSELF! provides practical rules and tools for customers to get the service that they expect. You gain CONSUMER POWER to take control of the service experience and save time, money, and aggravation in the marketplace. I have been conducting research on customer service for over twenty-five years and collected and analyzed 1,548 stories from consumers which tell strategies for how they got better service. These stories morphed into ten ITCHES: WHICH? NICHE, PITCH, BEWITCH, HITCH, GLITCH, STITCH, BITCH! SNITCH, and DITCH & SWITCH. Within each of these itches are Service Rules for how to be treated like a favorite customer such as: What’s it worth to you? Tell your story. Act the part. Make a friend. Be out of sync. Stop the twitch. Complain right. Create a buzz.
The book is packed with my real-life stories and stories from consumers that illustrate how the service rules were used!