Here to help consumers make sense of an ever-changing marketplace with ways to save money, shop smart and stay up to date with what’s happening in marketing.
Welcome back to Consumer $ense! Today, our very own Megan Batykefer from our social media team is here to bring you another technological trend and its impact on the consumer experience: Artificial Intelligence. During the current pandemic, the demand for AI has...
Welcome Back to Consumer $ense! The global pandemic seems to have halted many aspects of life including people's jobs, vacations, special events, classes, and so much more while encouraging people to stay indoors and avoid coming into contact with others. This time of...
Welcome back to Consumer $ense! We're bringing you some information on what WE as consumers can do to boost the economy amidst this coronavirus pandemic. As states begin to reopen their businesses and create game plans to slowly return to a regularly functioning...
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Dr. Audrey Guskey | Consumer Trends Expert
We are all itching for better service. We are paying a high price for services, yet we feel we don’t get our money’s worth. We don’t get the service we deserve. So how do we get companies to indulge us with special VIP treatment? If you are itching for better service – HELP YOURSELF! Use this book’s Service Rules and scratch that consumer itch to get satisfaction!
Itching for Better Service? HELP YOURSELF! provides practical rules and tools for customers to get the service that they expect. You gain CONSUMER POWER to take control of the service experience and save time, money, and aggravation in the marketplace. I have been conducting research on customer service for over twenty-five years and collected and analyzed 1,548 stories from consumers which tell strategies for how they got better service. These stories morphed into ten ITCHES: WHICH? NICHE, PITCH, BEWITCH, HITCH, GLITCH, STITCH, BITCH! SNITCH, and DITCH & SWITCH. Within each of these itches are Service Rules for how to be treated like a favorite customer such as: What’s it worth to you? Tell your story. Act the part. Make a friend. Be out of sync. Stop the twitch. Complain right. Create a buzz.
The book is packed with my real-life stories and stories from consumers that illustrate how the service rules were used!