We are living in the digital age; every aspect of our lives is affected by social media and the Internet. Fashion and the way we shop are probably some of the most affected areas. Everyday we are bombarded by ads on social media trying to get us to invest in the latest designer knock-off microtrend made by a sketchy company. This fuels the devastating cycle of fast fashion which only serves to pollute our world even more. What if there was a way out? Learn more below about how innovative company DressX is helping to combat fast fashion through digital fashion NFTs: 

What is Fast Fashion? 

Fast fashion is defined by the Merriam-Webster Dictionary as an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers. While they are inexpensive places for penny-pinching college students to buy trendy clothes, sites like SHEIN, Fashion Nova, Forever 21, and Zaful are prime examples of fast fashion shops. Their inventory is changed nearly daily to keep up with the latest designer trend, often offered at much lower price and quality. Many of the options they offer become worn within a few months, are not appropriate for everyday wear, or quickly fall “out of style.” Many of these once trendy clothes end up in landfills across the world; a lot ending up in West Africa where they are auctioned away at markets. The unsold clothes end up piling up on beaches and drift out to sea.

An important factor in stopping the pollution due to fast fashion is to consider your consumption. This is especially important for social media influencers and other public figures who are largely responsible for this problem. With their $600 SHEIN hauls and monetarily irresistible partnerships with fast fashion websites, they are glamorizing thoughtless over-consumption. 

What is DressX? 

You might be thinking to yourself, This fast fashion situation seems hopeless; we have no control over what people buy. You’re absolutely right, but DressX might just hold the key to helping halt the consumption of fast fashion. 

DressX is a digital fashion pioneer website that sells virtual clothing and accessories. Since it sells virtual fashion, you will never get to see, feel, or wear any of the items you buy. Instead, DressX harnesses the power of AR, or augmented reality, to project the items onto your body for photos and videos. Many of the items look like natural clothing; it is almost impossible to tell that it is even digital. Thus, it is perfect for people who buy clothes specifically for Instagram photos or TikToks, then never end up wearing them again. 

A lot of the items on DressX are futuristic, runway ready looks designed by independent artists. They offer items for both men and women, as well as numerous unisex items. For such beautiful and expensive looking items, the price is relatively inexpensive. For instance, DressX sells branded bucket hats ranging from $1-5. Most of their dresses cost between $30-60, with some of the most expensive items priced at about $2000. 

While a lot of their items are designed by small, independent artists, a lot of big brands have cashed in on the future of fashion. For instance, Dolce & Gabbana and Balenciaga have created a few men and women’s items. Single Handedly, one of the most interesting lines on the DressX site is the line inspired by NASA. The line includes blazers, dresses, and shirts with planet, cosmic, and black-hole themed prints. Another interesting line is called Alteration Space. All of the items are inspired by nature and weather phenomena. The Icicle Jacket looks to be covered in ice and the magnificent cloud cape makes it look like the wearer is surrounded by clouds. 

Why DressX? 

DressX is all about style, sustainability, and accessibility. Digital apparel allows for the rules of fashion to be erased and rewritten. The items on DressX appear to be made of different materials, not just cotton and polyester. Some items seem to be made of clouds, feathers, and other materials that defy gravity, and your expectations. 

 DressX also makes upscale, designer fashion more accessible to those who otherwise would not have access to it. As a fashion-obsessed college student, I do not have the money to splurge on designer clothing. DressX would be a good option for people like me because I could purchase unique pieces that would last a lifetime, not like designer fashion that would wear after a couple of years. DressX not only provides access for the consumer, it provides access for the designer as it gives small artists a voice in the oversaturated fashion market. 

 Though DressX does not hold the power by itself to combat overconsumption and fast fashion, it is a good start. It provides a sustainable option to shopping and has the power to show that digital fashion is a viable industry. Perhaps after the success of DressX, other companies will turn to digital fashion as an option for growth. 

 What do you think about digital fashion? Would you ever buy a digital fashion NFT? Let us know on our social media pages for a chance to be featured. 

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