Super Bowl LV Commercials: Cost & Viewership
2 min read
It’s that time of year again, exciting football fanatics everywhere, it’s Superbowl season! While most of the day’s excitement will surround the showdown between the Chiefs and the Buccaneers, Super Bowl commercials are some of the most anticipated of the year. Though some corporations have opted out of creating a commercial this year, many have already released theirs such as Pringles and Tide.
While watching these often humorous commercials, they may seem easy to make. However, the cost to make these short commercials is staggering. USA Today’s Admeter estimates that a 30-second ad slot in 2021 is worth $5.6 million dollars. As previously stated, corporations such as Coke and Budweiser are planning on donating this money to COVID-19 relief instead of crafting a commercial. For other corporations, this price is not incredibly surprising as their Super Bowl commercials are often extravagant and showcase celebrity cameos. For instance, Michelob Ultra’s ad this year showcases famous athletes such as Serena Williams and Usain Bolt.
Though the commercials may cost a lot, they provide brands and corporations an incredible advertising opportunity. Reuter’s expects 99.9 million people to tune in to the Super Bowl this year. This is a 1.7% increase from last year and is expected to increase with the addition of Spanish language broadcasts. For the corporations who are in the Super Bowl’s 77 ad slots, this is a great opportunity to boost sales and create a sense of brand awareness, one that could make their brand a household name. For Frito-Lay, it has done just this. Since 2007, the corporation’s commercials have let the consumer get directly involved by creating an ad of their own.
Keep these facts in mind as you watch the Super Bowl commercials this year, and share them with family and friends. What is your favorite Super Bowl commercial? Let us know in the comments or on Twitter.
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