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Marketing Trends From COVID-19 That Are Here to Stay

Marketing Trends From Covid-19 That Are Here to Stay3 min read The QR code has made a comeback and Steve Madden can register you to vote- what else is new? Since the COVID-19 pandemic, the world of marketing has been shaken and brands have been forced to quickly and...

A Covid Perspective: The Restaurant Industry’s Response

A Covid Perspective: A Restaurant Server Tells ALl 3 min read The restaurant industry has been hit hard since the pandemic, as restaurants are limited to 25% capacity of their usual space. Because of this restriction, wait times are longer, labor has been scaled back,...

A Covid Perspective: The Reality of Retail in a Pandemic

A Covid PerspectivE: The Reality of Retail in a Pandemic3 min read A few weeks ago, Dr. Guskey shared an experience she had when shopping at Aldi. She was planning on purchasing three different versions of the same product for her grandson so he could pick the one he...

Back to School 2020: Dr. Guskey’s Spending Predictions

Back to School 2020: Dr.Guskey Spending Predictions 1 min read Despite the COVID-19 world we are living in, predictions are that back-to-school shopping will break all records with total sales over $101.6 billion according to the National Retail Federation.  Compare...

Back to School 2020: Prepare For the Unknown and $ave Big

Back to School 2020: PREPARE for the unknown with these $ales3 min read This back to school season comes with lots of uncertainty, not only in terms of where students will be learning this fall, but also in terms of what to buy to prepare for the uncertainty. So far,...

Here’s Why You May Be Spending More After Quarantine

Here's Why You May Be Spending More After Quarantine3 min read From April to May, retail sales increased by 17.7%, although from last year, they are still down by 6.1%. As retailers are coming out of this pandemic, many are being forced to focus on their online...

Ways to Spend Fourth of July This Year

Ways to Spend Fourth of July This Year3 min read This year has been anything but normal. We’ve already experienced Easter in quarantine, but now we’re about to experience the 4th of July under social distancing circumstances. Easter gatherings, however, cannot begin...

Consumers Tell All: Do We Feel Safe To Shop Yet?

Consumers Tell All: Do We Feel Safe To SHop Yet?3 min readWelcome back to Consumer $ense and to another segment of Consumers Tell All where we ask your opinion on a hot topic to gain insight into the consumer mind. All around the world restrictions are beginning to...

Zoom Interview: How Have You Evolved In Quarantine?

Quarantine Interview: How Have You Evolved?3 min read In today's segment, members of Consumer $ense and Dr. Audrey Guskey get together again over zoom, this time to dive into how we've each grown and evolved throughout this time in quarantine and social isolation....

Post- Quarantine Sales To Watch Out For

Post-Quarantine Sales to Watch Out For3 min read Welcome back to Consumer $ense! Today, we’re bringing you some of the most anticipated sales to watch out for as restrictions begin to lift and retailers try to reel consumers in with some great deals. If you’re...

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Post- Quarantine Sales To Watch Out For

Post- Quarantine Sales To Watch Out For

Post-Quarantine Sales to Watch Out For3 min read Welcome back to Consumer $ense! Today, we’re bringing you some of the most anticipated sales to watch out for as restrictions begin to lift and retailers try to reel consumers in with some great deals. If you’re...

Ways to Spend Fourth of July This Year

Ways to Spend Fourth of July This Year

Ways to Spend Fourth of July This Year3 min read This year has been anything but normal. We’ve already experienced Easter in quarantine, but now we’re about to experience the 4th of July under social distancing circumstances. Easter gatherings, however, cannot begin...

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We’ve all experienced it – bad service. 

Self-help book by Consumer Trends Expert, Dr. Audrey Guskey features Service Rules to help consumers scratch that itch and receive the customer satisfaction they deserve!