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How Sports Have Been Impacted By COVID-19 From A Consumer Perspective3 min read LeBron is back in the Finals, we have a new Stanley Cup Champion, and Big Ben can still throw touchdown passes. It’s almost like sports are back to normal again. So why does it feel like...
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A Classic Tradition Under Fire:Thanksgiving and The MOvies2 min read Thanksgiving and Movies... The Perfect Combo I don’t know about you, but one of my family's sacred traditions is going to the beloved local Regal on Thanksgiving. There is just something about waking...
Complete Guide to Safe, Holiday Travel in a PandemicLexi Cook | 2 min read It is hard to believe that it is already November and the holiday season is approaching quickly. If you have a big family you probably travel to go see them, wherever that may be. However this...
Consumer Products That Are in Shockingly High Demand3 min readConsumers may not even notice that the products they are buying more frequently now, are also being bought by other consumers with the same idea! Consumer behavior is interesting, mostly because most...
Why Spirit Halloween Stands Strong Amidst COVID-193 min read Ah yes, Spirit Halloween; the pop-up Halloween shop that makes you wonder how it survives the other 11 months out of the year. Particularly this year, the pandemic has created an uneasy attitude towards...
A Covid Perspective: How College Students Are Adjusting to the New Normal3 min read COVID-19 has raised many questions about the future of learning for all students young and old. The news has been covering the school situation with younger students in elementary...
Marketing Trends From Covid-19 That Are Here to Stay3 min read The QR code has made a comeback and Steve Madden can register you to vote- what else is new? Since the COVID-19 pandemic, the world of marketing has been shaken and brands have been forced to quickly and...
A COVID Perspective: A Restaurant Server Tells All3 min read The restaurant industry has been hit hard since the pandemic, as restaurants are limited to 25% capacity of their usual space. Because of this restriction, wait times are longer, labor has been scaled back,...
A COVID Perspective: The Reality of Retail in a Pandemic 3 min read A few weeks ago, Dr. Guskey shared an experience she had when shopping at Aldi. She was planning on purchasing three different versions of the same product for her grandson so he could pick the one he...
Back to School 2020: Dr.Guskey Spending Predictions 1 min read Despite the COVID-19 world we are living in, predictions are that back-to-school shopping will break all records with total sales over $101.6 billion according to the National Retail Federation. Compare...
Here's Why You May Be Spending More After Quarantine3 min read From April to May, retail sales increased by 17.7%, although from last year, they are still down by 6.1%. As retailers are coming out of this pandemic, many are being forced to focus on their online...
Consumers Tell All: Do We Feel Safe To SHop Yet?3 min readWelcome back to Consumer $ense and to another segment of Consumers Tell All where we ask your opinion on a hot topic to gain insight into the consumer mind. All around the world restrictions are beginning to...
Quarantine Interview: How Have You Evolved?3 min read In today's segment, members of Consumer $ense and Dr. Audrey Guskey get together again over zoom, this time to dive into how we've each grown and evolved throughout this time in quarantine and social isolation....
Post-Quarantine Sales to Watch Out For3 min read Welcome back to Consumer $ense! Today, we’re bringing you some of the most anticipated sales to watch out for as restrictions begin to lift and retailers try to reel consumers in with some great deals. If you’re...
Consumer Trends: Artificial Intelligence3 min readBy: Megan Batykefer Today, Consumer $ense social media Dream Team member Megan Batykefer is here to bring you another technological trend and its impact on the consumer experience: Artificial Intelligence. During the...
How Consumers Can Help the Economy Recover3 min read We’re bringing you some information on what WE as consumers can do to boost the economy amidst this coronavirus pandemic. As states begin to reopen their businesses and create game plans to slowly return to a...
Covid-19 & Retail: WHo is Thriving and Who is Failing3 min read One of the biggest questions on consumers’ minds recently is, will retail survive the coronavirus crisis? Over 63,000 outlets have been forced to close. Consumers are spending less to avoid going...
Productive Ways To Spend Quarantine (Free Resources!)3 min read The global pandemic seems to have halted many aspects of life including people's jobs, vacations, special events, classes, and so much more while encouraging people to stay indoors and avoid coming into...
Consumer Trends: RFID Tech and VR Shopping3 min readAuthor: Mia Beyerl 2020 is teeming with new marketing and consumer trends that businesses are taking advantage of to draw more consumers to their products and services. Now more than ever, they are able to analyze...
Consumer Trends 2020: VIP Service, Thrifting, and Sharing Economy3 min read Can you believe we’re already 3 weeks into the new year? At Consumer $ense, we’ve gathered the latest trends and happenings in the marketplace for this 2020 season. Here are our predictions...
Consumers Tell All:Best Product Innovations of 20193 min readAuthor: Daniel Thein 2019 was a year full of fantastically innovative products that continually urged the inner consumer in all of us to spend. Although tech heavy, the developments in this product area...
The Retail Apocolypse: How Consumers Are Changing FAST 3 min read In the past couple of years, several past their prime retailers have filed for bankruptcy: Forever 21, Charlotte Russe, Toys R Us, Payless, Kmart, Gymboree, and Aeropostale have all fallen to the...