Beauty Influencers are Changing the Face of Makeup3 min readThe makeup industry has changed drastically throughout the...
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Beauty Influencers are Changing the Face of Makeup
Beauty Influencers are Changing the Face of Makeup3 min readThe makeup industry has changed drastically throughout the decades, so naturally the way brands market to consumers must change alongside it. Now-a-days, consumers look to online influencers for product tips....
Supply Chain Disruptions Sparking Early Holiday Shopping
Supply Chain Disruptions Spark Early Holiday Shopping2 min readAuthor: Olivia Greene Ever since the pandemic started back in March of 2020, we have heard endless news stories about disruptions in the supply chain. Consumers were baffled by shortages ranging from...
5 Halloween Costumes You May Already Have in Your Closet
5 Halloween Costumes you may already have in your closet2 min readAuthor: Sammy Rushefski Halloween is the one time of year in our society that we get to be whatever we want for one night through the magic of costumes. The makeup, masks, and outfits we wear for just...
Consumer Trends: Food Delivery Apps
Consumer Trends: Food Delivery Apps2 min read Author: Johnny Oliver The Concept It has been over a year since the COVID-19 Pandemic has begun. Since then, our entire world has changed including various consumer practices. The food industry, in particular, has been...
The Boom of Video Games and E-Sports
The boom of video games and e-sports2 min read By Alex Himler With the coronavirus pandemic occurring in early 2020 and continuing throughout the year, many people saw it is as a lost year for themselves and in turn, found themselves with quite a bit of free time. As...
Amazon GO Store: People Move Out, Technology Moves In
Amazon go stores: people move out, technology moves in2 min read Who doesn’t love a fast, convenient shopping option? I mean, it’s why online shopping has soared in popularity in recent memory. People are busy and need an option where they can buy their desired items...
Sold Out in Seconds: How Celebrities Influence The Market
Sold Out in Seconds: How Celebrities Influence The Market2 min read It has happened to everyone. You see the newest paparazzi photo or video of your favorite celebrity and are captivated by what they are wearing or a product they are using. You never knew that you...
Business Bankruptcies 2021
Business Bankruptcies 20212 min read Many retail giants have been struggling for years to keep up with the ever-advancing technology of e-commerce. Over the past year, Brick-and-mortar stores were hit harder than ever as the pandemic forced them to close their doors,...
Spring 2021 Fashion Forecast: 6 Trends to Try This Spring
Spring 2021 Fashion Forecast:6 Trends to Try this Spring 2 min read With the arrival of spring comes a sense of newness and freshness: the sun is shining more, the grass is turning greener, and the doom-and-gloom of winter seems to be dissipating. This does not just...
March Madness 2021: How To Watch and Which Brands To Expect
March Madness 2021: How To Watch and Which Brands To Expect3 min read After a rare hiatus, March Madness is back in 2021! This past year, the NCAA made the decision to cancel the 2020 men’s basketball tournament amid health concerns about the spreading of COVID-19....
Here’s Where Retail and Entertainment Are Headed With Vaccine Rollout
Here's Where Retail and Entertainment Are Headed With Vaccine ROllout2 min read | Olivia Greene The release of the COVID-19 vaccine on December 11, 2020 has taken our nation by storm. The supply chain is struggling to keep up with the rate of production in order to...
Black History Month 2021: 12 Black-Owned Small Businesses to Support
Black History Month 2021: 12 Black-Owned Small Businesses to Support2 min read Happy Black History Month! This month we celebrate and honor black excellence of the past, present, and future. This month at Consumer Sense, we are spotlighting exceptional black-owned...
Valentine’s Day 2021: Affordable Ways To treat Your Significant Other
Valentine's Day 2021: Affordable Ways To Treat Your Significant Other3 min read Want to treat your significant other this Valentine’s day without breaking the bank? You’ll be happy to hear that there are many ways to make your date feel special while still remaining...
Valentine’s Day 2021: Contactlessly Delivered Gifts For Your Valentine
Valentine's Day 2021: Contactlessly Delivered Gifts For Your Valentine2 min read The most romantic day of the year is upon us once more. Happy Valentine’s Day! With the pandemic still raging, it may not be the best idea to have a romantic dinner at a restaurant or...
Super Bowl lV: Celebrity Cameos
Super Bowl LV Ads: What to Expect From Celebrity Cameos2 min read It’s that time of the year again- Super Bowl ad time! I don’t know about you, but unless the Steelers are playing, I could care less about the actual game. I, like so many other consumers, like to watch...
Super Bowl Ads: Classic Commercials From Years Past
Super Bowl Ads: All-Time Classic COmmercials From Years PastAudrey Guskey | 5 min read Is it worth $5.6 million for 30 seconds to advertise in the Super Bowl? ABSOLUTELY! Over 120 million viewers in the U.S. and 1 billion worldwide are expected to be watching....
Super Bowl LV: Why Beer Ads Always Thrive + Who to Expect This Year
SuperBowl LV: Why Beer Ads Always Thrive + What Brands To Expect This YearMikey Whirlow | 2 min read As Super Bowl commercials increase in popularity in the media over the years, there’s always an annual debate of which companies reigned supreme with their marketing....
Super Bowl LV: Most Controversial Ads Ever Aired
Super Bowl LV: Most Controversial Ads Ever Aired2 min read Every year for the Super Bowl, companies will pay a significant amount of money to air a commercial during the big game. Millions of people are tuned in and many of them are there just for the commercials....
Super Bowl LV Commercials: Cost & Viewership
Super Bowl LV Commercials: Cost & Viewership2 min read It’s that time of year again, exciting football fanatics everywhere, it’s Superbowl season! While most of the day’s excitement will surround the showdown between the Chiefs and the Buccaneers, Super Bowl...
Super Bowl LV Teaser: Top 7 Most Anticipated Ads to Look Out For
Super Bowl LV Teaser: Top 7 Anticipated Ads to Look Out For2 min read Here at Consumer $ense, we appreciate the SuperBowl for the commercials, and year after year the anticipation grows as to which brands will deliver comedic relief, a heart-warming story, or cheesy...
Barstool Fund: Small Business Donations Soar and How You Can Help
Barstool Fund: Small Business Donations Soar and How you Can help2 min read | Olivia Greene Sports lovers and social media consumers alike are familiar with the charismatic personality of Barstool Sports’ founder, Dave Portnoy. Whether you know him from one of his...