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Marketing Trends From Covid-19 That Are Here to Stay3 min read The QR code has made a comeback and Steve Madden can register you to vote- what else is new? Since the COVID-19 pandemic, the world of marketing has been shaken and brands have been forced to quickly and...
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Marketing Trends From Covid-19 That Are Here to Stay3 min read The QR code has made a comeback and Steve Madden can register you to vote- what else is new? Since the COVID-19 pandemic, the world of marketing has been shaken and brands have been forced to quickly and...
A Covid Perspective: A Restaurant Server Tells ALl 3 min read The restaurant industry has been hit hard since the pandemic, as restaurants are limited to 25% capacity of their usual space. Because of this restriction, wait times are longer, labor has been scaled back,...
A Covid PerspectivE: The Reality of Retail in a Pandemic3 min read A few weeks ago, Dr. Guskey shared an experience she had when shopping at Aldi. She was planning on purchasing three different versions of the same product for her grandson so he could pick the one he...
Here's Why You May Be Spending More After Quarantine3 min read From April to May, retail sales increased by 17.7%, although from last year, they are still down by 6.1%. As retailers are coming out of this pandemic, many are being forced to focus on their online...
Consumer Trends: Artificial Intelligence3 min readBy: Megan Batykefer Today, Consumer $ense social media Dream Team member Megan Batykefer is here to bring you another technological trend and its impact on the consumer experience: Artificial Intelligence. During the...
Covid-19 & Retail: WHo is Thriving and Who is Failing3 min read One of the biggest questions on consumers’ minds recently is, will retail survive the coronavirus crisis? Over 63,000 outlets have been forced to close. Consumers are spending less to avoid going...
Selling On Etsy: Tips For Starting Strong! 3 min read Have you often been told that one of your hobbies could be sold on Etsy? Well, if you’ve finally decided the time is right and you’re looking to turn your unique passion into income, we’re here to help! Today, C$...
Consumer Trends: RFID Tech and VR Shopping3 min readAuthor: Mia Beyerl 2020 is teeming with new marketing and consumer trends that businesses are taking advantage of to draw more consumers to their products and services. Now more than ever, they are able to analyze...
Consumer Trends 2020: VIP Service, Thrifting, and Sharing Economy3 min read Can you believe we’re already 3 weeks into the new year? At Consumer $ense, we’ve gathered the latest trends and happenings in the marketplace for this 2020 season. Here are our predictions...
Consumers Tell All:Best Product Innovations of 20193 min readAuthor: Daniel Thein 2019 was a year full of fantastically innovative products that continually urged the inner consumer in all of us to spend. Although tech heavy, the developments in this product area...
Welcome back to Consumer $ense! This time of year, the competition between retailers is HUGE forcing them to pull out all the stops and try to grab your attention with "great sales", but how can you tell a good sale from one that's TOO good to be true? Here at C$,...
This is Dr. Audrey Guskey, consumer trends expert, with Consumer $ense to give you the lowdown on all things holiday shopping, and specifically Black Friday and Cyber Monday, which are on November 29th and December 2nd, respectively. The Christmas season is right...
In the past couple of years, several past their prime retailers have filed for bankruptcy: Forever 21, Charlotte Russe, Toys R Us, Payless, Kmart, Gymboree, and Aeropostale have all fallen to the uprising of the “retail apocalypse” as its recently been referred to. In...
If you have someone special in your life that you’re thinking about buying something for on Valentine’s Day, or your significant other has high expectations for a great gift, you’re not alone! This year, the spending numbers for Valentine’s Day are huge and lots of...
If you have clothing, furniture, electronics or any other goods that you no longer have use for, a consignment store is waiting to pay you for your gently used items. Here are just a few advantages you can receive from selling your items through a consignment store! A...
Super Bowl LI is just around the corner, which means the highly anticipated commercials are as well! Here are Dr. Guskey's, a trend expert for over 30 years, tips for everything you should look for/know in this years Super Bowl commercials: Commercial trends for this...
https://vimeo.com/150183846 Thirteen years ago today, Dr. Audrey Guskey sat on a panel on the late night talk show Night Talk on PCNC and discussed the affects of the weather on consumer spending, the increase in costs downtown, and the idea of putting a casino...
Just because the holiday season is coming to a close doesn't mean that the sales are ending. In fact, it means quite the opposite! Follow these tips on what to buy after the holidays in order to save up to 75% on your purchases. Clothes are going to be at all time low...