We all know that one person that just seems to get a good deal on everything.

Well, now it’s your turn!

Consumer $ense is a multimedia platform that educates and informs viewers on ways to save money every day. Consumer $ense is hosted by consumer trends expert Dr. Audrey Guskey, who has thousands of credited and national television interviews under her belt. She is the go-to expert for consumer advice, budget tips, and retail trends.

Our goal here at Consumer $ense is to help people save money every day, in every way that they can.  Our team is constantly updating the website with new and relevant stories and information to help you, the consumer, always be in-the-know and informed.  By staying up-to-date on all of the latest trends, and using all of the retail secrets we reveal, you will instantly be transformed into a smart and savvy shopper! Get ready to save lots of time and money when you shop, because Consumer $ense is here to teach you how to ALWAYS get a good deal!

Dr. Audrey Guskey



Dr. Audrey Guskey is considered to be one of the nation’s top consumer experts.  She has appeared in over 3,000 TV, radio, newspaper, and magazine interviews discussing consumer trends, including the Fox News Channel, CNN, MSNBC, the CBS Morning Show, the Montel Williams Show, The Wall Street Journal, Fortune, Newsweek, Time, US News & World Report, USA Today. The New York Times, Smart Money Magazine, Reader’s Digest, and Ladies Home Journal.

Dr. Audrey Guskey received her Ph.D. in Marketing and Consumer Behavior from the University of Pittsburgh in 1990.  She also earned an MBA from the University of Pittsburgh.

Dr. Guskey appeared regularly as the consumer expert on the national All News Channel’s Life Reports, as well as appeared weekly on Pittsburgh’s KDKA-TV Live at Five News from 1994 to 1995.

From 1996 to 1997, she also appeared weekly on HomeLife as the creator and host of an informative, entertaining consumer segment, produced by the Southern Baptist national cable station.

As the creator and host of “At Your Service,” Dr. Guskey provided advice and tips to consumers on this daily series, which aired on Pittsburgh’s PCNC’s News from 2003 to 2004.

She was one of the fifty finalists for “The Apprentice” in 2005.

She was featured on Comcast’s “FYI” and On Demand in 2006 with a two-minute consumer vignette, which helped viewers receive better service as they maneuver through the marketplace.

Dr. Audrey Guskey appeared regularly as the consumer expert on the Fox News Channel’s “Morning Show with Mike and Juliet” from 2007 through 2008.

Dr. Audrey Guskey has been a consultant for the Pittsburgh Steelers, the Pittsburgh Penguins, McDonald’s, Pittsburgh Brewing Company, Fed Ex Ground, the Pittsburgh Pirates, Kodak Corporation, General Motors, KDKA-TV, United Way, Highmark, Westinghouse, Bayer, Calgon, Duquesne Light, Pittsburgh Downtown Partnership, Catholic Charities, and Mercy Healthy System.

She has been a professor of marketing at Duquesne University for the past 26 years and has won numerous teaching and research awards.

Dr. Guskey is currently completing her latest book, titled “Service Rules: Be Treated as Every Company’s Favorite Customer.”  Using unique qualitative methods of collecting thousands of “stories” over the past decade, she has developed a set of rules that customers can follow to receive outstanding service.

Dr. Audrey Guskey is an active member of the American Marketing Association, serving on the Board of Directors and sponsoring the Duquesne chapter for over 25 years.  She was recognized by the American Marketing Association Pittsburgh Chapter for 27 years of service in 2010.  In 2007, she was recognized as the first recipient of the Distinguished Marketing Educator of the Year by the Pittsburgh chapter of the AMA and was inducted into The Marketing Hall of Fame, along with the inventor of the Big Mac and H.J. Heinz Corporation.