The epic quest for a more sustainable and ethical consumerism continues unabated. Yet consumers were (again) left sorely wanting in 2015… from Volkswagen’s emissions to fifa’s corruption to Nestlé’s slave labour in Thailand to Yum! Brands’ tainted meat in China. Amid all this, it’s hard for brands to know where to turn.
One suggestion for 2016:
turn inwards, and start by ensuring your internal culture is something to flaunt, rather than hide.